is bankrolling the Nigerian version of
the British music reality TV series, X-
Factor
.
After recording a great success in the
UK, US and other parts of the world
the creators have decided to create a
Nigerian franchise of the reality
show to come on air very soon.
When the television music
competition comes to town, the
telecoms company won't be the only
company standing behind it.
NET investigations had earlier
revealed that the brain behind this
move is none other than Rotimi
Pedro, CEO of Optima Media Group
(OMG).
In 2011, OMG brought their first
reality show franchise 'Nigerian
Idol' (the local version of the Idol
franchise), and in the following year,
birthed the 'Nigeria's Got Talent'
show.
When NET contacted a Senior
Executive at OMG, Lisa Ughieghele,
she refused to respond to some of
our enquiries, saying she is 'not
privileged to disclose any
information at the moment.'
But multiple sources confirmed to
us, over the weekend, that the deal
between OMG and Glo has been
signed and sealed. An insider tells
NET that Globacom has also ceased
its sponsorship of 'Naija Sings'.
It is expected that Glo's partnership
with X-Factor will be announced this
Wednesday, March 27, 2013, at the
weekly music industry networking
event, Industry Nite, with artistes
Burna Boy, Niyola, Seyi Shay,
Phyno, Pucado and UK-based
Nigerian singer, L Marshal on the
bill.
X Factor was created by popular TV
producer Simon Cowell in 2004. It
originated in the United Kingdom
and has been adapted for numerous
international versions in over 40
countries, including the US, China,
Australia, Czech Republic and
Colombia.
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