world his own when his hit song
Gangnam Style was released. The
song ended up breaking Justin
Bieber's record as the most viewed
on YouTube. Whatever money Psy
has gotten from Gangnam Style, it
isn't over yet, as his internationally
known horse dance Psy has now
used to giddy up some sideline cash
cows.
The "Gangnam Style" originator is
now the face of a men's skincare line
and has his viral mug pasted on
postal stamps, Billboard reports.
The 35-year-old artist has boosted
sales for Korea's Energy Factory line
of lotions for men, selling an
"impressive 200,000 bottles" in just a
month, not only hitting their target
demographic of 20-year-old males,
but even men in their 30s and 40s,
according to owner/ major Korean
cosmetics brand Somang.
But Psy isn't just showing good face.
He was reportedly involved in every
stage of the creative process
including picking the ingredients,
designing the packages and
marketing the goods. The
promotional video has
unsurprisingly racked up upwards of
550,000 views.
And what better way to celebrate his
radiant skin than to have it decorate
a series of limited-edition postal
stamps? The special pop art-inspired
designs — which show Psy doing his
infamous dance — are available at 22
post offices in Seoul and online at
Postar Art Shop and the YG
Entertainment-run online store.
[Vibe]
No comments:
Post a Comment